Our team

The people whomake it happen

Skilled, client-first, and personally invested. Meet the professionals behind every plan, every call, and every breakthrough moment.

Team members

Giovanny J. Madrid

Giovanny J. Madrid

Managing Partner

Visionary leader bringing energy and expertise to every client relationship at GMW Financial.

Giovanny E. Madrid

Giovanny E. Madrid, ChFC

Managing Partner

Chartered Financial Consultant and the founding vision behind GMW Financial, building plans that bring clarity to families and business owners.

Natahali Madrid

Natahali Madrid

Director of Operations

Oversees daily operations and makes sure every client experience reflects GMW Financial's standards.

Anagabriela Madrid

Anagabriela Madrid

Health & Financial Representative

Connects clients with health and financial protection plans built around their specific needs.

Santiago Cabral

Santiago Cabral

Financial Representative

Helps families reach financial clarity through personalized insurance and planning solutions.

Federico Cabral

Federico Cabral

Financial Representative

Brings a steady, detail-first approach to planning, helping clients understand their options and choose with confidence.

Romina Salinas

Romina Salinas

Financial Representative

Combines warmth and professionalism to connect clients with the right financial and insurance solutions, making complex planning feel approachable.

Gustavo Diaz

Gustavo Diaz

Financial Representative

Teaches clients how their money works and builds planning strategies that leave them confident about what comes next.

Andres Orellana

Andres Orellana

Financial Representative

Client-first approach, building meaningful relationships and strategies that protect what matters most.

Mariela Sierra Lopez

Mariela Sierra Lopez

Financial Representative

Passionate about financial literacy and protection planning, working closely with families to secure their futures.

Jorge James

Jorge James, MSc

Chief Technology Officer

Electronic Engineer with over 30 years in advanced technology. Specialist in AI, telemetry, cybersecurity, and digital platforms for predictive analytics and risk management.

Javier Gomez Silva

Javier Gomez Silva

Financial Representative

Helps individuals and businesses navigate their financial journey with personalized plans.

Our foundation

Built by a father and son

Great leaders know they're only as strong as the people beside them.

When Giovanny E. Madrid, ChFC first imagined what would become GMW Financial, he knew who he wanted beside him: his father, Giovanny J. Madrid. The idea was his. The foundation was theirs together.

Giovanny J. brings nearly a decade of trusted relationships and a hands-on, do-the-right-thing approach that clients rely on. His steadfast character set the standard for everything the firm stands for. Giovanny E., a Chartered Financial Consultant, pairs advanced planning expertise with the drive that started it all and a belief that good planning changes lives.

Both will tell you the same thing: GMW Financial is what it is because of the team around them. Each person here was chosen for character as much as credentials, for work ethic, empathy, and a commitment to every client they serve.

From financial representatives to operations and technology leaders, every member plays a part in the GMW promise: expert guidance, personal attention, and results that last.

Ready to meet your financial team?

Schedule a complimentary consultation with one of our advisors.