Building wealth.Protecting whatmatters most.
Financial planning and insurance for families and business owners across South Florida, from a family firm that treats your goals as its own.
Financial Planning, Insurance Planning, Retirement Planning, Special Needs Planning, Business Succession Planning.
Our story
A family firm with a simple belief
More than numbers. A relationship built on trust.
GMW Financial was founded on the idea that every individual and family deserves expert financial guidance. We pair deep industry experience with the kind of personal attention a large institution can't offer.
From first-generation wealth builders to multi-generational families, we build strategies that protect today and grow tomorrow. Financial planning and insurance work together here, because real security requires both.
Integrity
Transparent advice, always in your best interest.
Expertise
Decades of licensed financial experience on every plan.
Personalized
No cookie-cutter plans. Every strategy is yours.
Long-term
We grow with you through every stage of life.
What we do
Services built around your life
Five disciplines, one team. Each service page explains what we cover, how we work, and what to expect.
Financial Planning
A living plan that covers income, savings, investments, protection, and legacy, built around your goals and revisited as your life changes.
See how we approach financial planningInsurance Planning
Life, disability, long-term care, and annuities. The right coverage at the right time, chosen for how you live rather than what sells.
See how we approach insurance planningRetirement Planning
Income strategies, Social Security timing, tax-aware withdrawals, and healthcare planning so your savings outlast you.
See how we approach retirement planningSpecial Needs Planning
Trusts, ABLE accounts, benefits preservation, and funded care plans for families with a loved one who has special needs.
See how we approach special needs planningBusiness Succession Planning
Key person protection, buy-sell agreements, continuity plans, and retention strategies that keep what you built intact.
See how we approach business succession planningWhy GMW Financial
A firm built around the people it serves
GMW Financial was started by a father and son who believed families deserved the kind of planning usually reserved for the wealthy. That is still the standard here.
Family-founded
Started by a father and son and run with the same care we would want for our own family.
Planning and protection together
Financial planning and insurance handled by one team, so nothing falls between the cracks.
English and Spanish
Every conversation in the language you are most comfortable in.
Here for the long run
Regular reviews and a team that still picks up the phone years after the plan is in place.
How we work
Great planning starts with listening
We take the time to understand you fully before we recommend a single thing.
Discovery
We listen first. Your goals, your concerns, your current situation, and what security means to you.
Full review
We look at the whole picture: income, assets, coverage, liabilities, and future needs.
Custom strategy
A clear plan for your specific goals, whether that is protecting your family, growing wealth, or planning an exit.
Ongoing partnership
We put the plan to work and stay engaged, reviewing and adjusting as life moves.
Our team
The people behind your plan
Licensed, experienced, and personally invested in your outcome. Everyone here carries the same promise to the people we serve.
Giovanny J. Madrid
Visionary leader bringing energy and expertise to every client relationship at GMW Financial.
Giovanny E. Madrid, ChFC
Chartered Financial Consultant and the founding vision behind GMW Financial, building plans that bring clarity to families and business owners.
Natahali Madrid
Oversees daily operations and makes sure every client experience reflects GMW Financial's standards.
Anagabriela Madrid
Connects clients with health and financial protection plans built around their specific needs.
Santiago Cabral
Helps families reach financial clarity through personalized insurance and planning solutions.
Federico Cabral
Brings a steady, detail-first approach to planning, helping clients understand their options and choose with confidence.
Romina Salinas
Combines warmth and professionalism to connect clients with the right financial and insurance solutions, making complex planning feel approachable.
Gustavo Diaz
Teaches clients how their money works and builds planning strategies that leave them confident about what comes next.
Andres Orellana
Client-first approach, building meaningful relationships and strategies that protect what matters most.
Mariela Sierra Lopez
Passionate about financial literacy and protection planning, working closely with families to secure their futures.
Jorge James, MSc
Electronic Engineer with over 30 years in advanced technology. Specialist in AI, telemetry, cybersecurity, and digital platforms for predictive analytics and risk management.
Javier Gomez Silva
Helps individuals and businesses navigate their financial journey with personalized plans.
Let's talk about what you're building
A first conversation costs nothing and carries no obligation. Tell us where you are and we'll tell you honestly what we see.
Miami, FL 33126